SEMRush Review: Does It Live Up To The Hype?
Semrush was founded by two SEO enthusiasts, Dmitri Melnikov and Oleg Shchegolev. They were interested in new technologies and industry developments, and they want to make a tool that would identify industry best practices and market trends.
The Boston-based company has undergone a few name changes since it started in 2008. It began life as Seodigger, then SeoQuake Company, followed by SEMrush, which was then rebranded to Semrush in 2020.
Today, the Semrush platform offers a number of different tools to help businesses build their online presence. You can conduct keyword research and leverage online ranking data, including metrics like cost per click (CPC) and search volume. You can also view information about online keywords gathered from Bing and Google.
Some of the main features of the Semrush tool include:
- Content explorer
- Keyword click analysis
- Site audits
- Keyword research
- Backlink analysis
- Competitor analysis
- Domain authority tracking
- Google rank tracking
Semrush is trusted by Internet marketers all over the world. Businesses, big and small, use this tool, including IBM, Forbes, Samsung, Amazon, and Apple. That’s quite the client base! But is it the right tool for you?
In this review, I will reveal everything you need to know about Semrush (the good and the bad), so you can determine whether or not this platform aligns with your goals and needs, or whether other helpful tools would be better suited.