No matter what type of non-profit you run, it is important to have an online presence so that you can reach people and get your message out. However, if you have never created a website before, you may be feeling at a bit of a loss. Don’t panic, though, as I am going to take you through how to build a non-profit website in this guide.
Why does your non-profit need a website?
In the current day and age, most for-profit business owners assume that a website is a must-have. However, a lot of non-profits view it as an unnecessary expense. This is not the case. With low-cost website builders available and millions of people to reach online, it really does make sense to establish an online presence.
The truth is, no matter what type of non-profit organisation you run, a website is a must. There are so many benefits associated with establishing yourself online.
Reach a huge number of people
Firstly, let’s state the obvious; you will reach more potential volunteers and acquire more donations. Think about it; way over 4.9 billion people use the web. Just think about all of the opportunities you are potentially missing out on by not having a website in place.
Boost the value of your organization
A website can also help you to boost the organisation’s value. The value of your non-profit will go up in everyone’s eyes; not only your customers, but other enterprises too. You may find it easier to secure finance from the bank, for example, as your site boosts your credibility.
Compete with bigger charities and organizations
Effective websites also give small charities the ability to compete with the big names out there. A stunning website with a solid strategy behind it can ensure you gain attention and are competitive. It also gives you a voice and opens you up to a whole new world of marketing that would not have existed before.
Choose your domain name
Your domain name is the one thing that you will have to live with for a long time. Everything else can be changed easily and quickly, but once you have chosen your domain name and purchased the web address, and once people begin to know what you are called, changing the site name is a hassle you probably won’t want to have to deal with. So getting it right at the beginning is the best idea.